About Us

Welcome to Shop Briar — formerly Grow + Play.

What started in 2018 as a small passion project for my daughter has slowly grown into something so much bigger than I ever imagined. I began creating pieces because I struggled to find clothing that felt unique, comfortable, and truly age-appropriate for tweens and teens. Everything seemed either too grown-up, too childish, or just lacked personality. So I started making the kinds of outfits I wished existed — trendy, comfortable pieces that still felt fun, youthful, and different.

Over the years, this brand has evolved alongside my daughter, and that growth inspired our rebrand into Shop Briar. While the name has changed, the heart behind the brand never will. Shop Briar represents creativity, confidence, comfort, and individuality — designed for girls who want to stand out while still feeling completely themselves.

Each collection is thoughtfully created with comfort and everyday wear in mind. I focus on soft, high-quality fabrics like bamboo and cotton lycra, relaxed fits, and unique designs you won’t typically find in stores. My goal is to create pieces that girls genuinely love wearing — outfits that make them feel confident, comfortable, and effortlessly stylish.

One of the greatest blessings throughout this journey has been the incredible community built around this brand. I’m endlessly grateful for every friendship, every returning customer, and every family who has trusted me to create something special for their littles over the years.

Thank you for being here and for supporting this new chapter of Shop Briar. I’m so excited for what’s ahead.

XOXO,

Kristen